TIDE Bank
Illustration
Graphic Design
Tide is a digital business banking platform for small and medium-sized businesses. In collaboration with their design team and Lisa Lanoe, I built out their new global illustration system. Developed from a library of simple block shapes, the system ranges from highly abstract visuals, communicating ideas in their simplest form, to more literal representations where needed. Alongside the illustration system, I also worked on other brand touchpoints, including marketing assets, a slide deck template, and merchandise.