Illustration
Graphic Design
The system is developed from a library of simple block shapes and spans multiple levels of abstraction, ranging from highly abstract visuals that communicate ideas in their simplest form, to more literal illustrations where clarity is essential. A flexible framework was defined that scales from functional iconography to more complex hero illustrations, designed for use across both the app and website.
Alongside the illustrations, I contributed to other brand touchpoints, including marketing assets, a presentation deck template, and branded merchandise.