TOR EWEN
Smartly.io

Illustration
Storyboarding For Smartly.io, I created a set of storyboard-style illustrations to support a digital narrative around collaboration, strategy, and campaign performance. The project focused on building a consistent visual language that could flex across multiple scenes while maintaining a cohesive character style, colour palette, and composition system.

The illustrations were designed to feel modern, friendly, and product-led, balancing playful character moments with clear visual storytelling. Each scene was created with scalability in mind, making the assets suitable for use across web, marketing, and presentation formats.

Deliverables included: multi-scene storyboard illustrations, character-led compositions, and modular graphic elements to support Smartly.io’s wider visual system.




AboutI’m Tor Ewen, a freelance designer and illustrator. My goal is to create work that feels joyful, human and easy to connect with.

My work spans branding, illustration, packaging and graphic design, always with the aim of helping brands communicate in a way that feels genuine and memorable.
What I do
Branding
Illustration 
Packaging Design
Editorial & Layout
Selected Clients / Agencies
Google, TIDE Banking, New Commercial Arts, The Brand Tech Group, Design Bridge and Partners, Harrison Fraser, Unsplash, Cunard, Double Decker. Contact
torewendesign@gmail.com

YunoJuno
LinkedIn
Instagram
Unsplash


Client Feedback
 I wholeheartedly recommend Tor as a design partner. Her understanding of our brand standards is exceptional, and she consistently delivers creative and spot-on concepts. What truly sets Tor apart is her ability to evolve and grow with us, anticipating our style while also encouraging us to explore new directions. Beyond her talent, Tor is an absolute pleasure to work with and possesses the valuable skill of versioning a theme comprehensively.
Marie Van Blaricum

Google, Senior Director of Global InsightsTor has worked on many designs for us for our sour beer collection and every brief has been delivered with creativity, accuracy in terms of artwork and always on time. She is an absolute pleasure to work with, understands what you need and has even been there for me on short deadlines! I wouldn't hesitate to recommend her, her adaptability to create something specific for us, away from her normal handwriting was seamless.
Sally Stewart
Brick Brewery, Brand Director