MARE Sardines - Packaging

MARE Sardines

Packaging
Branding

MARE is a contemporary sardine brand concept inspired by the rich culture of Mediterranean conservas. Bringing together bold block typography and expressive illustration, the identity explores the balance between clean, modern design and the warmth and character of traditional sardine tins.

01 Naming & Logo
The name was inspired by the Spanish word mar (sea), and also the Italian and Latin word mare, reinforcing the brand's Mediterranean heritage.

02 Visual Language
The visual language combines a warm Mediterranean colour palette with expressive, textured illustration. The illustration style takes inspiration from traditional tinned fish packaging, which is often bold, detailed and full of character, but reinterprets these references in a more contemporary way.

03 Packaging
The aim was to create a packaging system that feels fresh and modern while retaining the warmth, charm and character associated with traditional conservas. The sides of the packaging are kept bold and minimal, featuring only the MARE logo so the brand remains instantly recognisable when seen on a shop shelf.

AboutI'm Tor Ewen, a designer creating cohesive visual identities, illustration systems and brand experiences.

Through branding, illustration and packaging, I create distinctive visual worlds that help organisations connect with people and communicate with clarity.

What I do
Brand Identity
Illustration Systems
Packaging
Visual Direction

Selected Clients / Agencies
Google
TIDE
Nationwide
The Brand Tech Group
Design Bridge & Partners
New Commercial Arts
Unsplash
Cunard

Contact
torewendesign@gmail.com

YunoJuno

Instagram

Unsplash

Client Feedback

I wholeheartedly recommend Tor as a design partner. Her understanding of our brand standards is exceptional, and she consistently delivers creative and spot-on concepts. What truly sets Tor apart is her ability to evolve and grow with us, anticipating our style while also encouraging us to explore new directions. Beyond her talent, Tor is an absolute pleasure to work with and possesses the valuable skill of versioning a theme comprehensively.
Marie Van Blaricum 
Google, Senior Director of Global Insights

Tor has worked on many designs for us for our sour beer collection and every brief has been delivered with creativity, accuracy in terms of artwork and always on time. She is an absolute pleasure to work with, understands what you need and has even been there for me on short deadlines! I wouldn't hesitate to recommend her, her adaptability to create something specific for us, away from her normal handwriting was seamless.
Sally Stewart
Brick Brewery, Brand Director