FIECON is a health economics consultancy working with clients across the pharmaceutical and healthcare sectors. I was tasked with a brand refresh, retaining the existing logo while building out a modern, approachable design system. The curve from the logo was developed into graphic elements that cut and frame imagery, adding consistency and visual interest across applications. Alongside the core brand system, I created key assets including marketing materials, slide deck templates and outdoor advertising.
About
I’m Tor Ewen, a freelance graphic designer and illustrator. I love creating work that feels distinctive and human. Whether that’s crafting a memorable brand identity, designing packaging with a bold personality, or building an illustration system that makes ideas easy to understand.
My work spans illustration, packaging, branding, and graphic design, always with the aim of helping brands connect in a way that feels genuine and memorable.