FIECON is a health economics consultancy working with clients across the pharmaceutical and healthcare sectors. I was tasked with a brand refresh, retaining the existing logo whilst building out a modern, approachable design system. The curve from the logo was developed into graphic elements that cut and frames imagery, adding consistency and visual interest across applications. Alongside the core brand system, I created key assets including marketing materials, slide deck templates and outdoor advertising.
About
I’m Tor Ewen, a freelance graphic designer and illustrator. I create work that feels distinctive, human, and easy to connect with; whether it’s a memorable brand identity, packaging with bold personality, or an illustration system that makes complex ideas simple.
My work spans illustration, packaging, branding, and graphic design, always with the aim of helping brands communicate in a way that feels genuine and memorable.