FIECON is a health economics consultancy working with clients across the pharmaceutical and healthcare sectors. I was tasked with a brand refresh, retaining the existing logo whilst building out a modern, approachable design system. The curve from the logo was developed into graphic elements that cut and frames imagery, adding consistency and visual interest across applications. Alongside the core brand system, I created key assets including marketing materials, slide deck templates and outdoor advertising.
AboutI'm Tor Ewen, a designer creating cohesive visual identities, illustration systems and brand experiences.
Through branding, illustration and packaging, I create distinctive visual worlds that help organisations connect with people and communicate with clarity. What I do Brand Identity Illustration Systems Packaging Visual Direction
Selected Clients / Agencies Google
TIDE
Nationwide The Brand Tech Group
Design Bridge & Partners New Commercial Arts
Unsplash Cunard Contact torewendesign@gmail.com
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Client Feedback I wholeheartedly recommend Tor as a design partner. Her understanding of our brand standards is exceptional, and she consistently delivers creative and spot-on concepts. What truly sets Tor apart is her ability to evolve and grow with us, anticipating our style while also encouraging us to explore new directions. Beyond her talent, Tor is an absolute pleasure to work with and possesses the valuable skill of versioning a theme comprehensively. Marie Van Blaricum Google, Senior Director of Global InsightsTor has worked on many designs for us for our sour beer collection and every brief has been delivered with creativity, accuracy in terms of artwork and always on time. She is an absolute pleasure to work with, understands what you need and has even been there for me on short deadlines! I wouldn't hesitate to recommend her, her adaptability to create something specific for us, away from her normal handwriting was seamless. Sally Stewart Brick Brewery, Brand Director