Illustration System Working in collaboration with EDIT Brand Studio, I developed the illustration style for AJ Bell to work alongside their refreshed brand identity. Built around the idea of ‘Feel good investing’, the new identity aims to make investing feel more approachable, optimistic and accessible.
Taking inspiration from the distinctive AJ Bell glow and its radiating forms, I developed an illustration style using bold colour, soft gradients, light and playful geometric shapes to bring warmth and personality to financial concepts.
The system includes two
levels of illustration, from small functional illustrations for the app and website to larger, more expressive hero illustrations for brand communications. Each level was designed for a different purpose, balancing clarity and functionality with opportunities for more playful, conceptual storytelling. You can read more about the project here.
AboutI’m Tor Ewen, an independent designer specialising in illustration, brand identity and visual systems.
I collaborate with brands and creative teams across identity, illustration, packaging, events and print, creating work that ranges from standalone creative projects to larger, flexible systems. I’m drawn to strong ideas, thoughtful details and work with plenty of personality. What I do - Brand Identity - Illustration & Illustration Systems - Packaging - Editorial & Print - Event Branding - Brand Guidelines Selected Clients / Agencies Google
Tide
Nationwide The Brand Tech Group
Design Bridge & Partners New Commercial Arts
Unsplash Cunard Contact torewendesign@gmail.com
YunoJuno LinkedIn Instagram Unsplash Client Feedback I wholeheartedly recommend Tor as a design partner. Her understanding of our brand standards is exceptional, and she consistently delivers creative and spot-on concepts. What truly sets Tor apart is her ability to evolve and grow with us, anticipating our style while also encouraging us to explore new directions. Beyond her talent, Tor is an absolute pleasure to work with and possesses the valuable skill of versioning a theme comprehensively. Marie Van Blaricum Google, Senior Director of Global InsightsTor has worked on many designs for us for our sour beer collection and every brief has been delivered with creativity, accuracy in terms of artwork and always on time. She is an absolute pleasure to work with, understands what you need and has even been there for me on short deadlines! I wouldn't hesitate to recommend her, her adaptability to create something specific for us, away from her normal handwriting was seamless. Sally Stewart Brick Brewery, Brand Director