Working in collaboration with &Above, I developed the brand identity for 99 Humans, a podcast and multimedia platform exploring the human side of leadership through cross-industry conversations.
Inspired by the spontaneity of note-taking, the identity uses hand-drawn marks and expressive graphic elements to bring a sense of personality and imperfection to the system. At its heart is a flexible logo made up of 99 handwritten variations of the number 99, celebrating the individuality and different perspectives behind every human story.
99 Ways of being Human
The identity centres around individuality. There are 99 handwritten versions of the number 99, embracing the inconsistencies and imperfections that come naturally when something is made by hand. These marks form a constantly changing logo system, giving the identity a human quality while reflecting the different personalities and perspectives at the heart of the platform.
AboutI’m Tor Ewen, an independent designer specialising in illustration, brand identity and visual systems.
I collaborate with brands and creative teams across identity, illustration, packaging, events and print, creating work that ranges from standalone creative projects to larger, flexible systems. I’m drawn to strong ideas, thoughtful details and work with plenty of personality. What I do - Brand Identity - Illustration & Illustration Systems - Packaging - Editorial & Print - Event Branding - Brand Guidelines Selected Clients / Agencies Google
Tide
Nationwide The Brand Tech Group
Design Bridge & Partners New Commercial Arts
Unsplash Cunard Contact torewendesign@gmail.com
YunoJuno LinkedIn Instagram Unsplash Client Feedback I wholeheartedly recommend Tor as a design partner. Her understanding of our brand standards is exceptional, and she consistently delivers creative and spot-on concepts. What truly sets Tor apart is her ability to evolve and grow with us, anticipating our style while also encouraging us to explore new directions. Beyond her talent, Tor is an absolute pleasure to work with and possesses the valuable skill of versioning a theme comprehensively. Marie Van Blaricum Google, Senior Director of Global InsightsTor has worked on many designs for us for our sour beer collection and every brief has been delivered with creativity, accuracy in terms of artwork and always on time. She is an absolute pleasure to work with, understands what you need and has even been there for me on short deadlines! I wouldn't hesitate to recommend her, her adaptability to create something specific for us, away from her normal handwriting was seamless. Sally Stewart Brick Brewery, Brand Director